Report: Global smartphones to drop 15% this year, Huawei, Samsung, Apple lower shipment targets

On April 27, data from DigiTimes showed that the global smartphone market is unlikely to recover from the global health crisis in the second quarter of 2020.

Global smartphone shipments are expected to contract 15% year-on-year to 1.15 billion units in 2020, according to the latest estimates, as major brands such as Samsung Electronics, Huawei and Apple have all lowered their shipment targets for this year in the wake of the coronavirus pandemic .

It is reported that Apple plans to announce its fiscal second quarter 2020 financial results on April 30. In February, Apple lowered its quarterly forecast as the virus spread across the board, saying constrained iPhone supplies and weaker-than-expected demand in China would put downward pressure on the company’s revenue.

Before the outbreak, Apple expected fiscal second-quarter revenue of between $63 billion and $67 billion, with a gross margin of between 38% and 39%. Now, the company expects that its revenue may fall short of its lowest expectations.

Apple’s main iPhone assembler, Foxconn, also lowered its 2020 revenue forecast after China imposed strict quarantines.

In addition, the report said that due to the impact of the crisis, Apple has already cut orders for the iPhone 11 in the second and third quarters of this year.

Earlier, Yu Chengdong, CEO of Huawei’s consumer business, said in an interview after the P40 conference that according to such a bad epidemic situation, it should be a decline in reason, but Huawei strives not to decline.

“The broader market has fallen by 6 to 70%, how can we be immune. We strive not to decline. Now the entire Chinese market has fallen, and we are the only high-speed growth.” He said.

The Links:   BSM25GP120 PM15RSH120