Renesas Electronics Continues to Integrate Distribution Channels to Serve More Customers with Focused Market Strategy and Broad Product Portfolio

TOKYO, Japan, June 10, 2020 – Renesas Electronics Group (TSE: 6723), a leading global supplier of semiconductor solutions, today announced the further integration of channel partners in China, Taiwan and Asia Pacific to align the company’s market strategy. As a result, Renesas Electronics will terminate the distribution relationship with WPI Group and reach a strategic cooperation with WT Microelectronics. We greatly appreciate and thank WPI for its work and efforts in the strategic partnership. Looking ahead, in addition to local distributors, Renesas will focus more on three global/regional distributors in the Asia-Pacific region: Avnet, Future Electronics and Wenye Technology.

Eric Cheng, Chairman and CEO of Wenye Technology, said, “We are delighted to have Renesas Electronics as one of our key business partners. Renesas Electronics has a wide range of product lines including microcontrollers, microprocessors, SoCs, analog, Power supplies, as well as reference design solutions for a successful portfolio. Renesas’ leading highly differentiated products and ecosystem partner solutions allow us to fill more market gaps and meet customer needs in both markets and applications.”

Chris Allexandre, Senior Vice President of Renesas Electronics, said: “The continuous streamlining of Renesas Electronics’ global distribution network allows us to focus on fewer and more sophisticated distribution partners, such as Wenye Technology, to support Renesas’ growth strategy. We continue to grow ‘s channel transformation strategy and more targeted areas of focus allow Renesas to capture a wider customer base in the mass market and invest more resources to create more demand. At the same time, by streamlining product distribution channels in the computing/server space, we It will be able to provide a higher level of service to customers in the Asian region.”

About Renesas Electronics Group

Renesas Electronics Group (TSE: 6723), provides professional and trusted innovative embedded designs and complete semiconductor solutions designed to improve the way people work and live through the billions of connected smart devices that use its products. As the world’s leading supplier of microcontrollers, a leader in analog power devices and SoC products, Renesas Electronics provides comprehensive solutions for various applications such as automotive, industrial, home, infrastructure, and the Internet of Things, and looks forward to working with you to create Infinite future. For more information, visit Follow Renesas Electronics WeChat Official Account and LinkedIn Official Account to discover more exciting content.

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