Bringing 5G speed to 4G mobile phone users, what is Huawei’s intention?

A few days ago, Huawei held a grand 5G terminal and full-scenario new product launch conference at the Shenzhen Bantian Base. While announcing the launch information of Huawei Mate X and Mate 30 5G series products, it also shared Huawei’s many achievements in the IoT field. Among them, Huawei’s 5G accompanying WiFi series can be said to be quite special. As the world’s first 5G dual-mode (NSA/SA support) full Netcom accompanying WiFi, the blessing of Balong 5000 chip and Lingxiao dual-band WiFi chip makes it 5G The peak download speed is 1.65Gbps, and the WiFi peak download speed is 867Mbps. But it is special because it not only supports 5G mobile phones, but also converts 5G signals into high-speed WiFi signals, allowing all 4G mobile phones, tablets, laptops and other devices to enjoy the high speed of 5G.

Frankly speaking, this product may seem a bit abrupt in the current market perspective. Looking at the 5G smartphones launched by major smartphone manufacturers, it can be found that speed has become the biggest difference between them and 4G smartphones. The one that most impresses consumers. In this reality, Huawei has launched an accompanying WiFi product that enables 4G mobile phones to enjoy 5G speeds. What exactly does it want?

1. How to understand Huawei’s “abnormal” behavior?

Through the following series of data, you may be able to get a glimpse of Huawei’s intention to release the 5G accompanying WiFi series at this time.

The first set of data is the latest national 4G user scale data released by the Operation Monitoring and Coordination Bureau of the Ministry of Industry and Information Technology. Data shows that by the end of September 2019, the number of 4G users nationwide had reached 1.264 billion, accounting for 79.1% of mobile phone users, an increase of 4.7 percentage points from the end of the previous year. To convert, the current national 4G smartphone user scale is nearly one billion. The other set of data is that the user’s replacement speed is further extended. With the increasingly powerful and perfect smartphone functions and hardware configuration, the user’s replacement power is relatively weakened. Taking the US market as an example, according to the latest research report “US Smartphone Replacement Rate and Brand Dynamics” released by Strategy Analytics, one in five whites plan to use their mobile phones for 3 years or more, while an increasing number of 55 – 64-year-old users delay their purchase cycle by more than 3 years. This trend also exists in the Chinese market.

The reality that these two sets of data together show is that although users are quite enthusiastic about 5G smartphones, this is evident from the fact that the three major operators have made over 10 million 5G package reservations, and the popularity of Huawei Mate 30 series 5G version reservations is evident. However, the reality of nearly 1 billion 4G users in my country and the fact that the user replacement time is prolonged will inevitably make it impossible for users to migrate from 4G to 5G overnight. It requires a process. Coexistence, especially for users who just bought 4G smartphones in the last two years. For example, CCID Consulting predicted in the “Research White Paper on the Development Potential of the Communication Industry in China’s First 5G Pilot Cities in 2019”: As an indispensable terminal in the 5G era, the penetration rate of 5G mobile phones will reach 2% in 2020 and 2% in 2022. 30%, and it will reach 75% in 2024, when the number of 5G mobile phones in China will exceed 1 billion units. IDC also predicts that by 2023, 5G mobile phone shipments will reach 26% of overall mobile phone shipments.

This is the time path that users may take to migrate from 4G to 5G. It can be said that it is a long process, but at the same time there is a big reality that cannot be ignored – even 4G smartphone users, the pursuit of speed still exists, Especially in the current reality of the rapid development of high-definition video, games, live broadcasts, etc., this demand will become more and more obvious as time goes on.

However, the natural hardware limitations of 4G smartphones make it impossible to enjoy the high speed of 5G. Here, users have only two choices: either buy a 5G smartphone, or choose to endure the low speed of 4G. Judging from the market holdings of 1 billion 4G smartphone users, there are actually hundreds of millions of consumer groups behind every choice.

Huawei’s 5G accompanying WiFi series is obviously aimed at this group of hundreds of millions of users who do not change their phones so frequently. By converting 5G signals into high-speed WiFi signals, it gives them another possibility to let them not change their phones. Can enjoy the high speed of 5G. Of course, it is also obvious that if it can meet the practical needs of hundreds of millions of 4G users, the business opportunities it can bring will naturally be huge. Just as the gold rush made a lot of money for a large number of tool suppliers who provide “shovels” and “hammers”, in the process of 4G and 5G migration, manufacturers that can provide “tools” that meet the needs of different user groups also Maybe get more.

2. Aim at typical scenarios and core needs to create the most convenient tools

Judging from the technology released by Huawei on the 5G mobile WiFi series, it is indeed striving to become a “tool” that can meet the needs of users – not only providing 5G high-speed support for 4G users, but also for typical scenarios and user high-speed Targeted optimization has been made to meet the frequency requirements, so that this “tool” can be used more “smoothly”.

As we can see, on the 5G mobile WiFi series, Huawei provides functions such as high-speed rail mode, live broadcast mode, mobile game mode, cross-operating system file transfer, etc., aiming at current users’ concerns about network “connection stability, upload and download speed, and delay.” ” and other core needs.

Why do you say that? Presumably, when you take the high-speed rail, you will still remember the bad network experience from time to time. The reason why the network is sometimes absent in the high-speed rail environment is due to a combination of factors. One of the most important points is the high-speed rail. During high-speed operation, switching between different base stations is frequent, which will cause instability of the network connection. In response to this pain point, Huawei 5G accompanying WiFi Pro is specially equipped with an acceleration sensor, which can automatically identify and turn on the high-speed rail mode. With the blessing of Huawei’s 2012 algorithm and AI technology, it can intelligently predict the base station with better signal along the high-speed rail line, and switch in advance. , to ensure the stability of signal reception, increase the throughput of the device by 20%, reduce the drop rate by 30%, and reduce the delay and freeze by 30%.

Of course, for the vast majority of users, high-speed rail does not take every day, but games, live broadcasts, high-definition video recording, shooting and sharing are becoming the daily life of users. Therefore, for the more high-frequency usage scenarios of these users, Huawei has also launched exclusive solutions on the 5G mobile WiFi series, such as the game mode that can significantly reduce the delay of mobile games and freeze by more than 30%. The pain point of high network latency in the 4G network environment; the minimum upload speed of 25Mbps is aimed at the trend of 4K high-definition video live broadcast.

It can be said that relying on Huawei’s strong strength in chip and network technology, Huawei’s 5G mobile WiFi series has achieved the right medicine in a variety of scenarios where users have strong needs and significant pain points, so as to meet user needs and build product reputation. Of course, from a certain At this level, this is also subtly cultivating users’ habit of using high-speed networks, and this may also help users migrate to 5G when they switch phones next time.

3. Build a full-coverage 5G network ecosystem, and Huawei has become a promoter of social efficiency improvement

Every tool or major technological change will push the human economy and society forward. PC Internet from 2G to 3G, mobile Internet from 3G to 4G, etc. Every time they make progress, they have brought great improvement in personal efficiency and user experience, and created more industrial forms to jointly boost With the overall social and economic development. As for the significance of 5G network technology, which has dozens of times higher network bandwidth compared to 4G, many people have already made a pre-judgment—to push the mobile Internet into an accelerated iteration period, to accelerate the transformation of information dissemination, and to promote the upgrading of major industries , to realize the early arrival of the era of artificial intelligence.

From such a perspective, if we look at the significance of Huawei’s 5G accompanying WiFi series, we may find that it has become a useful supplement to Huawei’s 5G strategy, and it can also be said that it is also a promoter of social efficiency improvement. Mobile phones and 5G IoT products meet the needs of new technology user groups. Through the 5G accompanying WiFi series, the network speed of 4G users is improved, and the efficiency of 4G users is improved.

In fact, in Huawei’s product line, the accompanying WiFi is only one of the two series in Huawei’s mobile routing product line, in addition to the CPE series, such as the world’s first 5G full Netcom smart router, Huawei 5G CPE Pro. . At present, Huawei is also trying to create a full-coverage 5G network ecosystem through these two series of products, bringing users a full-scene 5G Internet access experience – covering households, enterprises, shops, exhibitions and other use scenarios through the CPE series, and through the accompanying WiFi series. Covering personal office, business trip, travel, party and other scenarios, so that users can enjoy the high-speed 5G experience anytime and anywhere, and realize the efficiency improvement and experience change of the whole scene.

Here, we can imagine that if a 4G user can save 5 minutes of time by using Huawei 5G mobile WiFi series and other products to perform work tasks, with the increase of the network speed, the time saved by hundreds of millions of users will be What a huge time scale, and how much value can be created from the time saved? Here, through Huawei’s product line, we can actually see that Huawei has a huge vision and far-sightedness in seeking to empower individuals and industries to improve efficiency through the output of 5G technology.

Text | Neighbor Chapter

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