Apple’s betrayal of “professional regulations”, privacy policy forced the four major social platforms to evaporate nearly tens of billions of dollars

Apple smashed Facebook’s job by itself. In April of this year, Apple launched its application tracking transparency policy, forcing APP to obtain permission before tracking user behavior and providing personalized advertising. This policy has been supported by users, and 88% of users worldwide opted out of ad tracking in just two weeks after its launch. On the other side, technology companies turned their heads in sorrow. The four major social platforms, Snap, Facebook, Twitter, and YouTube, lost 12% of their revenue in the third and fourth quarters, or $9.85 billion. Advertising is the core business of most technology companies. Take Facebook as an example. In Q4 2020, 96.8% of its revenue will be advertising.

Apple’s betrayal of “professional regulations”, privacy policy forced the four major social platforms to evaporate nearly tens of billions of dollars

They obtain user data by providing free services and form user portraits to facilitate accurate placement by digital advertisers behind them. This is supposed to be a consensus reached between technology companies and users, but the service party concealed the information about APP calling data, and the news of privacy “abuse” is constantly emerging, making users hate APP access to data. The success of Apple’s privacy policy is because it hits the pain points of users, gives users the right to know APP tracking data, and puts the right of choice in the hands of users. Apple took “protection of privacy” as its selling point and put itself on the opposite side of the entire industry, causing a bloody storm. In the future, how developers should obtain data, how advertisers should place advertisements, whether users will not be able to use the service normally because they refuse to provide data, and whether the industry’s profit model will change as a result, all have a question mark.

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